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Monday, 2nd November 2009 Change Date Latest Issue

Flyposting scheme takes off after trial

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Published Date: 27 January 2009
A SCHEME to provide legal flyposting sites in the city centre is set to be extended after it was hailed a success after just three months.
The nightclub advertising boards are currently in place at seven sites across the city , including King's Stables Road, Cowgate and the Potterrow underpass.

There are now plans to expand the number of boards, with locations at West Port, Leith S
treet, South Bridge and Lothian Road under consideration.

The boards are erected and managed by Unight, a coalition of 48 Edinburgh nightclubs and entertainment venues set up to tackle violence, drugs and flyposting in the city centre.

Just three club promoters have fallen foul of the group's strict rules on flyposting since October, each of them landing a three-month ban from running an event in all of the Unight venues.

It is hoped the principles of the Unight scheme will be extended to the city's festival period, when much of the Capital gets caked in flyers and posters.

Among the ideas being explored for festival flyposters are super-sized boards at key locations around the city, such as the Pleasance, and advertising boards for wrapping around lampposts.

Council chiefs today hailed the impact that the Unight scheme had made.

Bruce Johnston, of the Unight scheme, said: "The whole thing was a mess before, and it took a while to get everyone together and get the sites up and running.

"But we have been impressed with the way all parties have got behind this and I think it has proven to be a success, which is why we want to look at other sites.

"Lothian Road, Tollcross and parts of Leith have particular problems with illegal flyposting, and there is a logic to extending our scheme into these areas.

"Longer term, the city can be a total mess with all of the flyposting, much of which is by big companies during the festival and this is something we need to tackle."

The Unight scheme has had considerable success in tackling trouble at city nightspots, with Edinburgh's clubs and bars joining forces with the police to combat drug use and violent or antisocial behaviour.

The flyposting scheme involves selling space to promoters at a minimal cost, with all money put back into running the initiative.

A management agreement drawn up between Unight, police and the city council ensures the areas around the legal boards are kept clear of illegal flyposters.

In addition to this, city centre police work to identify and charge illegal flyposters, and identify them to the club operators.

Councillor Paul Edie, the city's community safety leader, said: "I am really pleased that Unight has had such a positive impact. It's easy to see it is helping to make a difference around the city centre.

"Our environmental wardens are now looking at different ways of tackling flyposting at festival time – obviously a different challenge to the flyposting that goes on the rest of the year.

"Whilst no decisions have been agreed as of yet, they are working with other groups to formulate a plan that will see an even further crackdown on flyposting as it is both illegal and unsightly.

"Along with graffiti, this blight on the city costs more than £250,000 each year to remove."





Page 1 of 1

  • Last Updated: 27 January 2009 10:28 AM
  • Source: Edinburgh Evening News
  • Location: Edinburgh
 
1

brandy al,

embra 27/01/2009 12:02:00
A lovely cheap way of advertising,and why not.
2

what happened to marilyn clarke ?,

the old bmx track near silverknowes 27/01/2009 13:50:51
bill posters, innocent after all!
3

Rv2!,

27/01/2009 14:37:03
Lamp post signs are terrible. I've lost track of how many times I've had to duck out of the way of a cable tie sticking a foot out into the pavement.

If they have to allow lamp posts, make them tie the signs with string which will slow them down and not cause a hazard.
4

Magyk1,

Edinburgh 27/01/2009 16:42:40
the above described UNIGHT 'scheme' is - to be fair - unsightly - and in real advertising terms - just plain ugly and does not service the real needs of clubs or the people who play in them. The black UNIGHT boards LOOM in locations that appear both perilously close to foot traffic (on storm fences etc) and appear to be very much thrown up without proper thought or planning permission. The other problem with these large ugly boards is the posters on them are teeny tiny and you can't make out any information when you are in passing traffic. The posters themselves are indifferently designed, smal and non-descript. I think the council and the beat copper Johnson, have got them selves something they think will be a 'money' spinner. I think they've probably trapped themselves into a non-starter. Being in the music industry, I know a 'scheme' like this actually serves no one, except maybe one or two people who are running it. It's funny you should write this article at this time. I was going to send an email with attached photographs of the ugly UNIGHT sites to the paper - with the subject line: Capital City Looking So Small Town. Been mulling it over for the last week or so. E very great city in the world has flyposting.. REAL flyposting -r eal postes.. Real Wall Art. it's part of the big city fabric. It's also an historical advertising medium. You cannae whack it and you cannae change it, so why try to substitute something so lousy for it??
5

The Leith Cowboy BAM BAM,

Bruxelles 27/01/2009 16:51:58
are you a musician or just an airse ? The majority think that flyposting is unsightly. you will too when you grow up.
6

Magyk1,

Edinburgh 27/01/2009 16:54:55
Obviously, you tow the party line. maybe you drink in theme bars and like boy bands too.
7

The Leith Cowboy BAM BAM,

Bruxelles 27/01/2009 16:55:20
Real Wall Art.

It still is, you cannae use that argument. A poster is a poster. If you want to collect it , it makes no difference if it was on a boarded up shop or on a board.
8

Magyk1,

Edinburgh 27/01/2009 17:02:14
Dear Mr Leith Cowboy;
If you're not a musician or a promoter of music, i don't know why you're interested in the above article. But take it from me, people in this industry know what works and what doesn't. We're discussing a particular 'slant' on advetising here, the patently ugly and innefectual UNIGHT sites.
9

,

27/01/2009 17:59:47
Comment Removed By Administrator
Reason:
10

Duncan in Edinburgh,

27/01/2009 18:04:07
#4 etc. - If clubs want their "real needs" served then they should pay for big, easily seen advertising hoardings like everyone else has to. Why should they have the right to plaster posters all over other people's property, or common property, without paying for the privilege? Or do you think all commercial enterprises should have a free reign to post their messages wherever and whenever they want without payment? Club promotion is a business, and they make profits - so there's no excuse for this other than the sheer arrogance which you exhibit in every message here.
11

The Leith Cowboy BAM BAM,

Bruxelles 27/01/2009 18:24:24
6 erm , nah . If you work in the music industry its at a rather scoffy level if you care about flyposting.
12

The Leith Cowboy BAM BAM,

Bruxelles 27/01/2009 18:26:54
10

Basically its because tubes like Magyk1 think that its some sort of cool art form when its just a collection of , oh 7 notes and 5 semitones tarted up by timbre and funny haircuts.

You got a lot to learn about "the business" mr poster sticker upper.
13

Magyk1,

Edinburgh 27/01/2009 18:27:10
Actually Duncan I agree with you in principal. Clubs do make money and therefore they should pay the full whack for advertising. They should not have an 'advantage'. But the other side of the coin is that if you have a 'premium' price on all advertising, then you only have the messages coming through that can afford to pay through the nose for it, i.e. big business and major industry players. There's even the potential misuse of messaging in terms of politics and issues of 'control'. Inexpensive 'advertising' which opens 'advertising' to more individuals within a group, opens the world to more varied messages. I'm for diversity in all walks of life.
14

Magyk1,

Edinburgh 27/01/2009 18:35:08
If you take a walk around London, Manchester, Glasgow, Liverpool, New York, San Francisco, LA, Paris, Barcelona, Berlin and countless other cities around the world, you will see flyposting. On that flyposting you will see everything advertised from local clubs to Oasis' new album to top films to Kanye West's tour dates. Everybody, from major players to locals trying to get their message across, uses flyposting. Obviously the Cowboy still doesn't know a thing about the subject. But he's eager!
15

The Squirrel,

27/01/2009 21:26:04
Chocolate pigeon takes off after trial. Why no comments? Did the pigeon get dissed by the EEN massive?
16

Duncan in Edinburgh,

27/01/2009 23:11:30
#13 There are plenty of low cost forms of advertising - buses, for example, are dirt cheap, effective and long-lasting. The principle remains, however, that the unilateral act of posting your message on someone else's property without paying in order to make money is pure selfishness, and your defence of it is sheer arrogance. It has nothing whatsoever to do with freedom of speech.
17

Truthster.com,

Glasgow 28/01/2009 09:13:23
It's like a bad Ian Rankin novel, only - the plot thickens. Now Rebus is running the flyposting!!! What a twist in the tale.
18

Magyk1,

Edinburgh 28/01/2009 09:45:28
Again, re #16... you can't always put 'alternative' images and messages on mainstream sites, like buses. Lovely little old Morningside Ladies may not want to be seeing that and might complain. Aside from the emotional impact considerations .. I'm sorry, but buses are just NOT that groovy. Maybe now that Iggy Pop is selling insurance, he would want to advertise his next album on a bus, but a lot of other artists would not and, it is still more expensive than putting it on the street. Re your suggestion that these people are plastering messages on other people's property without paying them? Quite often the owners of empty shops and premises are offered remuneration for the usage of their surface space. Perhaps this is a little known fact, but it is a fact. I'm getting tired of having to educate everyone on this page, but I've been reading a LOT of progaganda and very little fact about the situation described in this article, which is purely and simply a 'matter of control', with a little backhander spin of some money on the side.

 

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