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Jenners ready to reveal the Untold story

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Published Date: 05 January 2007
EDINBURGH'S Jenners store is to pilot a new upmarket range of clothing for young women, launched by House of Fraser.
The Princes Street shop is to be one of the first in the UK to stock the new collection, which is hoped to rival luxury high street chains such as Karen Millen and Whistles.

The label will go on sale at Jenners on January 29, just a few weeks after launching at House of Fraser's Oxford Street store in London. Called Untold, and aimed at women in their late 20s and early 30s, the collection is set to plug the gap between the department store's Linea range for women aged 35 plus and teenage fashion line Therapy.

House of Fraser's head of buying for own label, Maria Bell, said: "Linea is aimed at women aged between 35 and 50, while Therapy has a much younger focus.

"We saw an opportunity to introduce a new private label that is aimed more towards a late-20s to mid-30s demographic."

The brand will be available in 25 stores throughout the UK.



The full article contains 186 words and appears in Edinburgh Evening News newspaper.
Page 1 of 1

  • Last Updated: 05 January 2007 10:12 AM
  • Source: Edinburgh Evening News
  • Location: Edinburgh
  • Related Topics: Jenners
 
1

Allan Retentive,

05/01/2007 13:28:34

More advertising...I mean really, who could give a flying **** about this?

2

Paul Voltaire,

www.paulvoltaire.spaces.live.com 05/01/2007 13:41:07

I thought that going by the headline that this might be a story of drama and intrigue in the Edinburgh retail world.
Instead we just get the same old pants yet again.

3

Everything you do is a balloon,

05/01/2007 14:27:44

Same old New Pants Paul.

4

andleg,

Edinburgh 05/01/2007 15:24:36

Its obvious to me that the 'Old Lady' is getting desperate.

5

Eunice the violent bowl of cheese,

05/01/2007 16:44:46

A "flying ****", Allan? The mind boggles.

Flying vole?

Flying free?

Flying rash?

Flying peas?

Flying nail?


 

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Today's Vote

Do you agree with Mary Portas that Jenners has gone downhill recently?
Yes, it’s a shadow of its former self
No, the House of Fraser changes have made it better
No, it was never as special as people made out

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