Act allows betting firms to advertise on TV for first time

CASINOS, bookmakers and betting websites are able to advertise their services on TV and radio in the UK for the first time.

Underthe Gambling Act, which came into force today, the commercials will be subject to strict rules, including a 9pm watershed. The Act aims to tighten regulation and ensure the young and vulnerable are not exploited.

Bookmaker Ladbrokes intends to launch a TV campaign later this year, while rival Coral said it could start doing so "in the short to medium-term". And a bingo prize of at least £1 million has been announced as a result of the new gambling laws.

Sports Minister Gerry Sutcliffe said: "The Gambling Act will give the Gambling Commission and local authorities unprecedented powers to ensure gambling is conducted fairly, children and vulnerable people are protected and crime is kept out."

But a Salvation Army spokesman said: "Gambling is not a normal leisure activity. Whilst some people enjoy a flutter or bet from time to time, gambling can become addictive and cause many problems. The results can be devastating on the individual, their friends, family, and on society."