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Tattoo slow to drum up sales as crunch hits



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Published Date: 02 April 2008
TICKETS for the Edinburgh Military Tattoo have taken more than three months longer than last year to sell-out – with some already being returned by tour operators who cannot find customers.
Officials have blamed the global economic downturn and unfavourable exchange rates for the slow sales with fewer foreign visitors willing to make the trip to the Capital this year.

But Tattoo chiefs said they have already re-sold all the tickets returned from tour operators and insisted they were "delighted" with the sales.

Alan Smith, sales and marketing manager for the Tattoo, said: "We have had a few returns from some tour operators who, because of the current economic slowdown, are being more cautious about the number of visitors they expect to buy tickets.

"Although we expect to receive some returns like this every year, they usually come much nearer to the event and only after tour companies have sold all the tickets they can. This year, they appear to be taking a more conservative approach and are sending back some of their tickets earlier than usual.

"Although it won't have affected many visitors who have planned to come to the Tattoo months in advance, it's likely that the small number who decide to come nearer the time may be put off by the higher costs brought about by a poor exchange rate.

"But every one of those returns has now been re-sold and this year's Tattoo is a complete sell-out. We are delighted with this great news and shows that the Tattoo is still one of the most popular events in the world.

"Although this year's event has not sold out as quickly as last year, it is still the tenth sell-out in a row that we have had.

"It's fair to say that the ongoing popularity of the Tattoo is still as high as it has ever been."

The news comes a month after Tattoo bosses admitted ticket sales had slipped for the first time in almost a decade.

Box-office records for the showpiece event had been broken every year since 1999, and last year every ticket was snapped up by January 12.

Foreign sales for the 2008 run – particularly from the United States – are understood to be down on previous years as a result of the economic slump.

Faith Liddell, director of Festivals Edinburgh, the umbrella group for the city's major events, said it was too early to tell whether the city's other festivals would also face a slowdown in sales.

She added: "We have no sense at the moment that the current economic slowdown and poor exchange rates are going to affect ticket sales at Edinburgh's summer festivals.

"We would only be able to assess this in due course as the various programmes are launched and ticket sales commence."

www.edintattoo.co.uk




The full article contains 482 words and appears in Edinburgh Evening News newspaper.
Page 1 of 1

  • Last Updated: 02 April 2008 12:22 PM
  • Source: Edinburgh Evening News
  • Location: Edinburgh
  • Related Topics: Edinburgh Military Tattoo
 
1

RebornScout,

EDINBURGH 02/04/2008 11:37:52
It is not very suprising that the sales were slow. One of the main highlights of the Tattoo for most people is the MASSED pipes and drums. I have been involved with the Tattoo for 10 years and last year the number of pipes and drums was anything but massed.

Yes I know many of the British army pipers were on active duty so unable to be there but this is the same every year. This is why there are NORMALLY a significant number of other bands involved last year where were they?????
2

brettgallacher,

edinburgh 02/04/2008 12:03:16
thank god now mayby the people of scotland can get a ticket and please lets return it to what it should be a show to show of scottish talent not some backstreet thai juggler
3

Capital Boy,

02/04/2008 12:03:43
#1 its a global credit crunch thats made sales slow, not anything to do with massed pipes !!
4

gorgeousgorgieboy,

Edinburgh 02/04/2008 12:19:40
I have heard that they are doing away with the lone piper for health and saftey reasons.
5

Daft Old Git,

02/04/2008 12:23:09
Another complete non-story. The event is sold out. You can't buy tickets. You cannot organise a more successful event than that
6

Porty Pirate,

The Beach 02/04/2008 12:28:28
Oh no... it took a little bit longer to SELL OUT. Pathetic journalism.
7

The Genuine Mario Antoinette,

02/04/2008 13:16:32
Me Tatto Chief. You bend over for design, no plane, no plane.
8

Scotish Exile,

02/04/2008 13:40:09
The tattoo is sh*t, pay loads of money to watch crap, in the pouriung rain and to sit squeezed in between fat yanks....sooner it ends the better
9

The Genuine Mario Antoinette,

02/04/2008 13:46:44
8 thats about right. Whenever i walk up George the 4th's Bridge when the tatoo is on, you cant get down the street because of All The People With Things Wrang With Them.

It's a phenomenom it really is.

People who become fat, old and crippled , and lose all sense of fashion also seem to develop a love of The Tatoo and Bad Theatre at the Kings, Musicals at the Playhouse and a need to spout angry things about immigration after reading The Daily Mail.

Perhaps the Tattoo should be replaced by a giant Cull of these people (who lets face it , cant run for toffee) by Lions and Tigers and Bears Oh my and Rhebus Monkeys.
10

hassan i sabbah,

edinburgh 02/04/2008 14:47:41
Mario,Can we have Babboons in the culling team?
11

hassan i sabbah,

edinburgh 02/04/2008 14:49:01
And can we have in in Princes St gardens?Think of the spectacle!
12

PaulB,

Edinburgh 02/04/2008 14:56:00
Mario - what planet are u on today?
13

The Genuine Mario Antoinette,

02/04/2008 15:03:31
Planet Mgubu.
14

The Genuine Mario Antoinette,

02/04/2008 15:06:06
.. "next up , here's a band of Asians doing some sort of Dragon dance with painted faces and hankies. Goodness knows what type of instruments they are playing. We used to rule over them you know, but they now have a bigger economy than the whole of Western Europe"
15

The Genuine Mario Antoinette,

02/04/2008 15:15:55
"whilst they get on growing Singapores economy , we get to sit here on our fat bahooks eating crisps and reminisce about our empire , guns and funny costumes"
16

david watts,

02/04/2008 15:20:19
I was informed by the ticket office in december that the only tickets they had left for my party of six was one in a restricted view seat and five in the row behind. My application was handed in personally to the ticket office on the opening day of sales. The tickets were christmas presents for family members who had never been before. At the time I pointed out how many tickets were on sale through eBay last year and suspiciously all from the same seller. I just wonder if that person had to make do with restricted view seats and more so will they be selling large amounts at inflated prices again this year.
17

alex patersons English teacher,

02/04/2008 15:50:40
#9
dont mention the rhebus monkeys,itll only encourage rankin stories.
18

AndrewS,

Edinburgh 02/04/2008 17:10:04
Maybe Edinburgh hotel and restaurants are too expensive for most tourists. Not everyone can afford 5*
19

Gorgie_Tony,

Edinburgh 02/04/2008 17:38:31
No surprises here - since the SNP took control of Scotland tourists are down - its official. Its all due to Salmond and his Braveheart image that is frightening the tourist away. The Americans and English think we are all running around in kilts with a painted face attacking anyone that is not Scottish. Salmond should hang his head in shame. He is seriously damaging the Scottish tourist industry - roll on the next election and its cheerio Alex, Sturgeon et al!!
20

Franck,

02/04/2008 18:16:59
Realistically the only thing that brings down the tatoo is the price, £50-80 for a restricted view seat? Squashed by fat yanks and blinded by the beijing photographical society?

No thanks. Better off with the Mini tattoo in the Gardens every thursday during the festival, it is free, only lats for an hour and a half and is great for the kids to get close to the performers who really do get right in about you.

Get there early though as it is usually mobbed and you'll be lucky to get a seat!
21

calum,

02/04/2008 18:54:01
#19 The Tattoo still attracts 3 times as many people in one performance than your Pride March does every 2 years!! Says it all, eh?
22

Paddi,

02/04/2008 19:32:05
It might be sold out but thats because the organisers have sold out to the hospitality industry. Ordinary folk are squeezed out the tattoo is for tourists who are fleeced
23

Rosie,

Edinburgh 02/04/2008 21:37:08
Yes ... I live in Edinburgh and have been trying to organise a scotland wide family visit to the tattoo for over 4 years but not able to get tickets... !
24

Margaret Whyte,

Duabi, UAE 03/04/2008 06:05:09
I have been trying to obtain tickets for my family in Scotland but according to the website-TICKETS ARE SOLD OUT, so if they are slow to sell.... who has them as the official site doesn,t.
25

Bjorghild,

Oslo, Norway 03/04/2008 08:03:40
Several of my friends and myself included started looking for tattoo tickets in february and found that they were all sold out ! We have had to wait and buy very expensive hotel packages to get there, and now I read that there are problems selling tickets ! Who is to blame then, don't blame the economy !

 

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