Call to shop at local stores
A CAMPAIGN has been launched to encourage shoppers to choose local retailers and revitalise town centres.
East Lothian Council has developed a marketing plan with local shopkeepers aimed at reversing a drop in town centre trade.
This includes a new loyalty card and voucher scheme, where customers who use five local shops in a week can be entered into a prize draw to win shopping vouchers.
Shops will display posters and be listed on the council's website. Council leader Dave Berry said: "The small to medium business retail sector is an important part of the mix which attracts visitors to East Lothian and underpins our residents' high quality of life."
"It is important that their council invests in our town centres to develop the variety and choice of specialist shops."
The full article contains 136 words and appears in Edinburgh Evening News newspaper.
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Last Updated:
05 May 2008 10:44 AM
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Source:
Edinburgh Evening News
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Location:
Edinburgh
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Related Topics:
East Lothian