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Tourism target 'will be missed'



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SCOTLAND is not on track to meet a key tourism target, according to the head of the national tourism body.
Philip Riddle, chief executive of VisitScotland, said "significant action" would be needed to meet the target of increasing revenue by 50 per cent by 2015. In 2007, tourism revenues crept ahead by 0.5 per cent to £4.1 billion. Mr Riddle described the increase as "marginal".

The UK Tourism Survey 2007 revealed international tourism to Scotland fell by seven per cent to £1.3 billion, but domestic tourism increased by four per cent to £2.8bn.





The full article contains 102 words and appears in Edinburgh Evening News newspaper.
Page 1 of 1

  • Last Updated: 04 July 2008 11:53 AM
  • Source: Edinburgh Evening News
  • Location: Edinburgh
 
1

Mallory,

Edinburgh 04/07/2008 14:22:06
What a surprise. Wonder if all these five star luxury hotels are really needed?
2

Joe,

Livingston 04/07/2008 18:18:33
Why lump the country together for these figures?..some areas must be doing better than others. Hardly fair to those who are surely?
3

Why can't I use my usual name?,

07/07/2008 15:41:53
The figures can/will be disaggregated. Doesn't help the national target.

 

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