YOU know you're hot property when people are sleeping out overnight for a ticket just to watch you on a big screen.
Andy Murray's win over Stanislas Wawrinka is still the talk of Wimbledon.
And, on the rock-hard pavements of SW19, his growing legion of supporters have proved their commitment to the cause by spending a night under the stars – just for a spot on
Henman Hill (or Murray Mound as it seems to have been renamed).
Murray will do well not to feel burdened by the growing sense of expectation that is swirling around him. It has happened before but this time it seems different. With Henman you hoped, with Murray you believe. But first the British No.1 will look to swat aside a player dubbed the Mosquito if he is to reach his first-ever Wimbledon semi-final.
And he insists he feels no ill-effects from his epic five-set fourth round victory on Monday.
The Scot enjoyed a deserved lie-in yesterday before settling into a familiar routine of practice, ice bath, massage and physio, underlining what he says about being a creature of habit.
But today's opponent Juan Carlos Ferrero insists he is no respecter of reputations and has little belief in home court advantage. It's already been a Wimbledon to remember for Ferrero, a former world No.1, who won the French Open title six years ago. First, he ended the All England Club career of Murray's favourite player, Fabrice Santoro. Then he dispatched tenth seed Fernando Gonzalez before reaching the quarter-finals by ousting eighth seed Gilles Simon.
But Murray represents another challenge, although the Spaniard is dismissing his recent straight sets defeat to the Scot at the AEGON Championships at Queen's Club.
"I've got more rhythm since last week," he said. "I learned something from that defeat and I know that I can't afford not to be aggressive from the very start of the match. He's at home and everyone wants him to win but I'm feeling really good and very confident."
Ferrero, who made the Wimbledon quarter-finals two years ago, is the first wildcard to reach the last eight since Goran Ivanisevic in 2001 – and we all know how that fabled story ended.
"I would love to repeat what Goran did," added Ferrero. "It's difficult but I'm very happy with the game I am playing."
However, Murray believes he can draw on the energy from a wave of home support to send Ferrero packing again.
"The crowd can make such a big difference, when the big points come it's a nice advantage if they can put pressure on my opponent," he added.
"It's impossible not to be nervous when you walk out on Centre Court but you have to remember that your opponent feels the same and I've a lot of experience of playing there now.
"But I feel better when I'm nervous, it shows you care and I enjoy the pressure of big matches at big tournaments."
Murray is scheduled second on Centre Court and will follow big-serving Ivo Karlovic and five-time champion Roger Federer.
Should he beat Ferrero, he will face either former champion Lleyton Hewitt or two-time beaten finalist Andy Roddick in the semi-finals. Completing the final-eight line-up is fourth seed Novak Djokovic, who faces Germany's Tommy Haas.
Meanwhile, All England Club chief executive Ian Ritchie has defended himself following Murray's criticism of Wimbledon's new £80 million roof.
Murray questioned the time he had to prepare for his fourth-round match with Wawrinka and claimed he struggled to adapt to playing indoors.
"The weather forecast was a 70 per cent chance of a thundery shower but we were also concerned the match would not be finished in normal light," said Ritchie.
"Andy Jarrett is the referee and it was his decision to start the match under the roof. There was a communication between the locker room and the referees' office to say the likelihood was the match would be played under the roof.
"We then confirmed this when the match scheduled before it ended. If we'd left the roof open and then had to close it, there would have been comments about that.
"We wanted consistency for the entire match and it was the same for both players. The alternative was Andy coming back and playing on Wednesday and he would not have wanted to do that."
Meanwhile, Great Britain's Laura Robson continued the defence of her Wimbledon's girls' singles title with a straight sets win over Australia's Sally Peers.
The world's No.2 junior raced to victory in just 63 minutes, winning in a carbon copy of her first-round victory over Canada's Katarena Paliivets, 6-3, 6-2.
She will now face Holland's Quirine Lemoine in the last 16 while Tom Farquarson is the only remaining British player in the boys' singles.
He advanced past Belgium's Arthur De Greef after his opponent retired, although the British teenager had just won the first set without dropping a game.
