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Wednesday, 4th November 2009 Change Date Latest Issue

Time running out for builders

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Published Date: 11 July 2009
AN AWARD-WINNING construction company has been reported to the advertising watchdog for telling potential home-owners Dunfermline to was just 15 minutes from Edinburgh.
Redrow's advert is being investigated by the Advertising Standards Authority for trying to cut the travelling time from the Fife town to the Capital.

The line was spotted in a recent brochure by an irate commuter who claimed the only way to make the journey in that time would be to make the trip "in a helicopter".

The man, who did not want to be named, said: "How can you get to the centre of Edinburgh in that time? It takes that long to get to Inverkeithing train station just a couple of miles away.

A spokesperson for the Advertising Standards Authority said: "This case is being informally investigated, but until we get through the full process we can't comment beyond that."

A spokesperson for Redrow said: "This was a genuine mistake and as soon as we were alerted all the relevant literature was removed without delay."





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  • Last Updated: 11 July 2009 11:09 AM
  • Source: Edinburgh Evening News
  • Location: Edinburgh
 
1

Ich bin ein Berliner,

11/07/2009 13:19:28
A spokesperson for Redrow said: This was a genuine mistake and as soon as we were caught chancing our arm, we owned up to it.
2

alfonsa pedrosa,

embra 11/07/2009 13:40:13
You dont need a helicopter,all you need is a clear road and a F1 car takes about 12 minutes.
3

Ich bin ein Berliner,

11/07/2009 13:53:49
Take Charles Linskaill's advice and drive over the rail bridge.

http://www.tinyurl.com/CharlesLinskaill

4

christopher wallace,

11/07/2009 15:49:22
I've never been to Dunfermline, is it full of choocters?
5

Grumpy,

11/07/2009 15:50:49
But their ad didn't say to the CENTRE of Edinburgh - it only said to EDINBURGH which,as we all know starts at Sth Queensferry which is actually achievable in 15 minutes (even less) from Dunfermline.

So they weren't actually lying - only being economical with the truth.
6

Ich bin ein Berliner,

11/07/2009 16:09:09
#4 Chris.
Teuchters
7

Ich bin ein Berliner,

11/07/2009 16:12:53
0r Tuathanach.
8

Robert12,

12/07/2009 13:04:21
It's not that inaccurate - you can get from South Dunfermline to South Queensferry (where it says welcome to Edinburgh) in 15 minutes no bother at all. In fact, you could do it in less! I regularly travel from Barnton to Dunfermline (Centre) and it takes about 15-20 minutes on the weekend.

It'd be more accurate for them to say approx half an hour centre-centre or 25 mins by train.
9

Pilrig,

Livingston 12/07/2009 18:22:26
I once drove from East End Park to Bonnyrigg in 30 mins (true)
10

Robert12,

13/07/2009 01:37:14
Junction 3 (Halbeath/East Dunfermline) - "Welcome to Edinburgh" sign over the bridge took me 8 minutes tonight (legal speed limit). From Junction 2 (Rosyth/South Dunfermline) it would be around 5 minutes.

Made it to Corstorphine in under 15 minutes. You could probably get to around Ravelston/Comely Bank in 15 minutes.

This did involve late night driving and clear roads ;-)

 

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