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Tattoo slow to drum up sales as crunch hits

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Published Date: 02 April 2008
TICKETS for the Edinburgh Military Tattoo have taken more than three months longer than last year to sell-out – with some already being returned by tour operators who cannot find customers.
Officials have blamed the global economic downturn and unfavourable exchange rates for the slow sales with fewer foreign visitors willing to make the trip to the Capital this year.

But Tattoo chiefs said they have already re-sold all the tickets returned from tour operators and insisted they were "delighted" with the sales.

Alan Smith, sales and marketing manager for the Tattoo, said: "We have had a few returns from some tour operators who, because of the current economic slowdown, are being more cautious about the number of visitors they expect to buy tickets.

"Although we expect to receive some returns like this every year, they usually come much nearer to the event and only after tour companies have sold all the tickets they can. This year, they appear to be taking a more conservative approach and are sending back some of their tickets earlier than usual.

"Although it won't have affected many visitors who have planned to come to the Tattoo months in advance, it's likely that the small number who decide to come nearer the time may be put off by the higher costs brought about by a poor exchange rate.

"But every one of those returns has now been re-sold and this year's Tattoo is a complete sell-out. We are delighted with this great news and shows that the Tattoo is still one of the most popular events in the world.

"Although this year's event has not sold out as quickly as last year, it is still the tenth sell-out in a row that we have had.

"It's fair to say that the ongoing popularity of the Tattoo is still as high as it has ever been."

The news comes a month after Tattoo bosses admitted ticket sales had slipped for the first time in almost a decade.

Box-office records for the showpiece event had been broken every year since 1999, and last year every ticket was snapped up by January 12.

Foreign sales for the 2008 run – particularly from the United States – are understood to be down on previous years as a result of the economic slump.

Faith Liddell, director of Festivals Edinburgh, the umbrella group for the city's major events, said it was too early to tell whether the city's other festivals would also face a slowdown in sales.

She added: "We have no sense at the moment that the current economic slowdown and poor exchange rates are going to affect ticket sales at Edinburgh's summer festivals.

"We would only be able to assess this in due course as the various programmes are launched and ticket sales commence."

www.edintattoo.co.uk




Page 1 of 1

  • Last Updated: 02 April 2008 12:22 PM
  • Source: Edinburgh Evening News
  • Location: Edinburgh
  • Related Topics: Edinburgh Military Tattoo
 
1

RebornScout,

EDINBURGH 02/04/2008 11:37:52
It is not very suprising that the sales were slow. One of the main highlights of the Tattoo for most people is the MASSED pipes and drums. I have been involved with the Tattoo for 10 years and last year the number of pipes and drums was anything but massed.

Yes I know many of the British army pipers were on active duty so unable to be there but this is the same every year. This is why there are NORMALLY a significant number of other bands involved last year where were they?????
2

brettgallacher,

edinburgh 02/04/2008 12:03:16
thank god now mayby the people of scotland can get a ticket and please lets return it to what it should be a show to show of scottish talent not some backstreet thai juggler
3

Capital Boy,

02/04/2008 12:03:43
#1 its a global credit crunch thats made sales slow, not anything to do with massed pipes !!
4

gorgeousgorgieboy,

Edinburgh 02/04/2008 12:19:40
I have heard that they are doing away with the lone piper for health and saftey reasons.
5

Daft Old Git,

02/04/2008 12:23:09
Another complete non-story. The event is sold out. You can't buy tickets. You cannot organise a more successful event than that
6

Porty Pirate,

The Beach 02/04/2008 12:28:28
Oh no... it took a little bit longer to SELL OUT. Pathetic journalism.
7

Scotish Exile,

02/04/2008 13:40:09
The tattoo is sh*t, pay loads of money to watch crap, in the pouriung rain and to sit squeezed in between fat yanks....sooner it ends the better
8

hassan i sabbah,

edinburgh 02/04/2008 14:47:41
Mario,Can we have Babboons in the culling team?
9

hassan i sabbah,

edinburgh 02/04/2008 14:49:01
And can we have in in Princes St gardens?Think of the spectacle!
10

PaulB,

Edinburgh 02/04/2008 14:56:00
Mario - what planet are u on today?
11

alex patersons English teacher,

02/04/2008 15:50:40
#9
dont mention the rhebus monkeys,itll only encourage rankin stories.
12

,

02/04/2008 17:10:04
Comment Removed By Administrator
Reason:
13

Franck,

02/04/2008 18:16:59
Realistically the only thing that brings down the tatoo is the price, £50-80 for a restricted view seat? Squashed by fat yanks and blinded by the beijing photographical society?

No thanks. Better off with the Mini tattoo in the Gardens every thursday during the festival, it is free, only lats for an hour and a half and is great for the kids to get close to the performers who really do get right in about you.

Get there early though as it is usually mobbed and you'll be lucky to get a seat!
14

calum,

02/04/2008 18:54:01
#19 The Tattoo still attracts 3 times as many people in one performance than your Pride March does every 2 years!! Says it all, eh?
15

Paddi,

02/04/2008 19:32:05
It might be sold out but thats because the organisers have sold out to the hospitality industry. Ordinary folk are squeezed out the tattoo is for tourists who are fleeced
16

Rosie,

Edinburgh 02/04/2008 21:37:08
Yes ... I live in Edinburgh and have been trying to organise a scotland wide family visit to the tattoo for over 4 years but not able to get tickets... !
17

Margaret Whyte,

Duabi, UAE 03/04/2008 06:05:09
I have been trying to obtain tickets for my family in Scotland but according to the website-TICKETS ARE SOLD OUT, so if they are slow to sell.... who has them as the official site doesn,t.
18

Bjorghild,

Oslo, Norway 03/04/2008 08:03:40
Several of my friends and myself included started looking for tattoo tickets in february and found that they were all sold out ! We have had to wait and buy very expensive hotel packages to get there, and now I read that there are problems selling tickets ! Who is to blame then, don't blame the economy !
19

Kirspin,

Fergus, Ontario twinned with Blairgowie 13/12/2008 13:43:22
For all you Tattoo Fans that are unable to obtain Tickets, then come over to Hamilton, Ontario Canada, There Tattoo is always a great event, held in June and inside a large Venue, it last more than three hours and then there is the large one in Halifax Nova Scotia every July, held over ten days!

 

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