Published Date:
11 July 2008
GUITAR Hero, the play-along console game, is set to develop an online music platform to rival iTunes.
The game’s maker Activision Blizzard, said an online platform was the “natural evolution” of a franchise that has sold nearly 20 million units and generated more than £506m in revenues.
Bobby Kotick, chief executive of Activision, said: “I don’t think there have been a lot of credible alternatives to iTunes, but Guitar Hero certainly has the potential.”
Activision and Vivendi completed a merger yesterday.
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Last Updated:
11 July 2008 9:22 AM
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Source:
Edinburgh Evening News
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Location:
Edinburgh
